Digital marketing agency in Melbourne
Digital marketing agency
This really means
Many definitions & meanings have been given for the word â€œmarketingâ€ over the years. â€œSatisfying consumer needs profitablyâ€ would be a very simple definition for â€œmarketingâ€.
Well known strategist
The first known Marketing strategist was a very famous Englishman, born on the 19th of September 1851, at Bolton, Lancashire in England. William Hesketh Lever began work at his fatherâ€™s grocery as a junior partner, in 1885.
Soap was sold by weight like most other products & William Hesketh Lever decided to cut the soap sold in the grocery into square cakes, then wrapped them with colourful paper wrappers, named them â€œSUNLIGHTâ€.
the success of strategy
Wrapped in colourful paper with an emboldened â€œSUNLIGHTâ€ standing out, he placed his cakes of soap on his grocery shelves. They all sold out in a few hours, & he started manufacturing â€œSUNLIGHTâ€ soap in 1886.
success of the strategy
There was a tremendous demand for â€œSUNLIGHTâ€ soap & he never looked back after that. Founding the company Lever Brothers, with his younger brother James his success story is today the world famous conglomerate â€œUNILEVERâ€.
promoting over the years
Since the founding of Lever brothers, Marketing has evolved by leaps & bounds with companiesâ€™ large & small professionals, ideologists, institutions & practically everyone using Marketing techniques to propagate their ideas & wares.
Early twentieth century
Advancement of Marketing in the early part of the twentieth century was quite sedate. Marketing strategies were generally confined to localized enclaves, & reaching beyond local borders was curtailed.
Mid twentieth century
With the advancements made in transport & communication during this time Marketing opportunities opened up & we were able to break off shackles & step beyond borders. Towards the latter part of this period there was a significant shift of gear where more innovative ideas were brought forth especially with the advent of the television.
Late twentieth century
Towards the end of the twentieth century the Internet with it personal computers & mobile phones became easily accessible & Marketing opportunities were opening out in new sectors. Communication technology was growing fast, & more people were getting connected around the world.
beginning twenty first century
The beginning of the twenty first century saw a tremendous growth in the communication industry. The Internet became a very widely used medium for communication & access to information & knowledge.
Search Engine Optimisation
The best tool
The Internet is the precursor to Globalization which has brought world wide connectivity, at our finger tips. Mobile phones, smart phones, notebooks, tablets have all brought along more of an urge rather than a need to use them.
mobile world congress 2012
An interesting statistic was put forward at the Mobile World Congress, which was that one out of nine Earthlings use a mobile phone. That is about 778 million people, who have the world in their palms & that was in 2012.
potentials in online space
With nearly 800 million people & growing being connected world wide the potential for Online Marketing was recognized by all Digital Marketing Agency stakeholders. They knew that here was a Marketing Medium of unprecedented opportunities.
online advertising space investments
Billions of dollars of revenue was generated by Online Digital Advertising Investments, & was estimated to have surpassed Cable TV revenues & was just below revenues of Broadcast TV. Online Digital Advertising Revenues generated US $ 36.57 Billion in the USA in the year 2012.
booming social media opportunities
FACEBOOK estimated to have a staggering 1.23 Billion users, followed YouTube with 800 Million users & Google with about 500 Million users. Twitter tagging along with about 230 Million users the potential in Social Media Marketing is just mind boggling, & recognized respectfully by increased Digital Marketing Agency investments.
digital marketing agency investments
Digital Marketing Agency investments are primarily the tremendous amount of revenue they generate through online advertising. These investments are increasing very rapidly worldwide, running into billions of dollars.
digital marketing agency advertisements
The high potential for Online Digital Advertising & itâ€™s growing influence is recognized by all stakeholders. From urban areas to the remotest parts of the World, ideas & wares can be brought right to the homes of consumers. digital marketing agency revenues Digital Marketing Agency revenues in the USA during the first half of 2013 grew by 15.2 % compared to the same period of 2012. With all industries using Online Advertising the potential for growth in Digital Marketing is the sky.
dreams of two generations
We are lucky to be born in an era of tremendous technological advancement. Our parents would never have dreamt what we are experiencing, today but we can dream what our children will see into the future.
Digital Marketing Agency that you can trust