Panda is changing the world.
Panda, what have you done to my website?
As you may have heard Google Panda (namedafter Google engineer Navneet Panda) is assessing the quality of your website by filtering your website content. This means that if you have quality and relevant content for searchers who come through Google search and your website manages to keep the visitor engaged with your website, then you are one of the lucky winners!
Google has assigned a quality score to each website. This is not based on the separate pages but instead for the whole website, and higher you get the better chance of beating your competitors.
Now the Panda signals are back in the Google algorithm, and they no longer reorder the search results, but together form a ranking signal for the Google algorithm.
So how do you make your website Panda-Safe?
It is not something that you can assign and take your hands off. The quality of the content will change day by day, topic by topic and visitor by visitor. Therefore, keeping this up is a massive task for a small and medium type businesses. Paying for a SEO Guru and a content writer combined with a web manager is a real pain.
So what should you do?
1. Check your content, and make sure it hasn’t been plagiarised.
2. Make sure you have quality content throughout the website.
3. Remove low quality content if you have any.
4. Check for thin content. These are pages with a few lines of text and 100’s of product or links to other pages.
5. Make thin content pages with at least 100 -300 word paragraphs related to the page you are showing to your visitors.
6. Check whether you have duplicated content in your pages. Very similar content across multiple pages will signal low quality of your content to Google.
7. Make unique and relevant content for your pages to escape from the Panda filter.
8. Even though Google tries to separate the original content from the plagiarised content, it has been a difficult task for the Google robot to capture who published the content first. Therefore, look out for content thieves, and take necessary action if someone has stolen your content.
9. Check for the correct usage of keywords. It is very hard to say how many keywords are too many in Google’s eye. Remember the Humminbird algorithm? It allows Google to recognise the meaning behind the search query, and therefore try to optimise for different keywords but with the same meaning.
10. Check for user engagement. See whether your visitor stays on your page for long enough or just bounces back. The bounce rate and the time on page also has an effect on your website’s quality score.
Contact us if you need to discuss a long term solution for your Website Optimisation, and to rank high in Google.